Read Time: 3-4 minutes

I recently launched a product that did not go over as well as I’d hoped. Greg, a member of my Circle of 5 blessed me with the gift of a great question.  He asked, “Ryan, do the people you’ve been promoting this to see you as an expert in the area?” 

That question was a gift.  It’s been on my mind ever since.  I’m re-orienting so many things about how I operate because of that powerful question.

I want to encourage you with two questions today.  

• What are you wanting to be an expert in today?  
• Who’s the audience that you need to believe that about you?

See the following chart for some examples.